FRANCESCA SIGNORI_creative thinks

INTERIOR DESIGN | PRODUCT DESIGN | SET DESIGN |PROP STYLIST and more

My dance shoes are a constant whirl of movement as I ransack ideas borrowed from the worlds of design, expert pastry and cake makers, fashion,  art and venue interior design – fast-switching from corporate identity to illustration and back again.
I am restless in my relentless search for curious ideas that let you perceive objects from different perspectives; I like to create unexpected places like shops built enterely from cardboard, colorful and energetic interior projects, ironic things like tables and things made from sugar; flexible, bendy items such as the chest-of-drawers made from fabric that can be dismantled and tremendous light installations made with origami, crystals and hand made objects.
After graduating in Industrial design at Milan Polytechnic and getting a Master from the Domus Academy, I escape to NY to find sources of inspiration. There I start to work in the worlds of fashion and design as a trend setter and soon learn the importance of hopping and skipping from one context to another, from one place to the next. I go on – first to London, then Sydney and Tokyo.
I work for publications such as Glamour, style.it, Mood, Elle Decor, Bunte as a prop stylist and photographer. As a interior designer for clubs, restaurants, shops; I set myself up as a cake designer in Australia and as a window dispay designer in U.S.

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FRANCESCA SIGNORI

product design-interior design-set design-prop stylist-fotografa

In costante movimento sulle mie scarpine da ballo rovisto tra idee prese in prestito dal mondo del design a quello della cucina di maestri pasticcieri, dall’universo della moda e dell’arte a quello degli interni per locali passando tra corporate identity e illustrazione.

Irrequieta, alla costante ricerca di idee curiose che facciano percepire gli oggetti secondo prospettive diverse, prediligo creare pezzi ironici, come tavoli e oggetti in zucchero; flessibili, come la cassettiera in stoffa che si smonta e si mette in valigia; di compagnia, come la seduta in carta che si gonfia che è anche un libro illustrato, oniriche e leggere come le istallazioni con origami, cristalli e fiori di ceramica.

Dopo la Laurea in Disegno Industriale al Politecnico di Milano e un master alla Domus Academy fuggo a NY per trovare ispirazioni, qui inizio a collaborare come trend setter e prop stylist per il mondo delle moda e del design e capisco l’importanza di salterellare da un mondo all’altro e da un posto all’altro. Proseguo per Londra prima, Sydney e Tokyo.

Collaboro come interior designer per club e negozi, product designer per aziende italiane e francesi,  stylist e fotografa per magazine di moda e cataloghi, Art Director e fotografa per i blog di Costume National. Per avvicinarmi a sfumature più bianche e nere.

E ogni tanto, per rilassarmi, mi concedo una pausa come cake designer.

 

creative@francescasignori.com

 

EXHIBITIONS

Glamour Art, Milan (Italy) 05-2009

That’s design, Design Week, Milan (Italy) 04-2009

Tent London, London 2008

Scene at Cribe 5, London 2008

Salone del Mobile, Milan (Italy) 04-2008

Salone Satellite_Salone del Mobile, Milan (Italy) 04-2005

Design Amsterdam, Amsterdam 2005

Salone Satellite_Salone del Mobile, Milan (Italy) 04-2004

Mipim, Milan (Italy) 2004